Thursday, 28 February 2013

it's all over!

so after spending the last two weeks working like a dog to get everything completed, mounted and and put into a presentation for today's assessment, it's finally all over and done with! so, as promised, here is what i've created for my digital graphic communication university module.

i'll start off by briefly outlining my campaign's ethos and aims. my campaign was to get children between the ages of 4 and 9 cycling for fun while staying safe and improving their fitness, but because my target audience is so young, i also took into account that parents would become part of my target audience, too. because my campaign aims to bring everyone together, both children and parents, i called it 'pedal pals' as it suggests a friendly community and sense of support, but also because the alliteration makes the name memorable and punchy and would so appeal to children.

this is my logo. i wanted to create a mascot for my campaign that would represent its ethos, so i chose to use a monkey because they live within large groups and support one another within them, but also because monkeys are easily recognisable, easy to anthropomorphise and closely linked to humans, meaning they could perhaps be easy to relate to. i suggested cycling safety subtly within my logo through the inclusion of the helmet.

these are my three posters. i wanted to create a campaign that would be promoted through primary schools, so my posters will be on display around schools in classrooms, dining halls, gyms etc. my idea was to make my posters somewhat interactive so that my audience would get involved with them rather than walking past them and dismissing them, so i chose to directly address my audience by asking them to look for something within the posters. i thought this may be a fun idea for a child as they like to interact with their environment, so while keeping my poster entertaining for them, i once again made sure to subtly enforce safety while cycling, so the items my TA will be looking for are linked to cycling safety within different situations. the use of rhyme also makes the posters sound more fun and entertaining for a young audience while the font looks quite childlike and welcoming, giving the posters an overall friendly, inviting look.

this is my animated web banner. the web banner was always hinted at being the least important aspect of the whole project, so i only left myself with a measly three days to plan and complete it. i initially wanted to work with image on my banner like i had done within my posters, however i discovered the dimensions weren't large enough to include images successfully, so i looked at using a typographic solution. i figured that there wouldn't be many 4 - 9 year olds online, so my banner is mainly aimed at parents. my idea was to present them with a cycling fact that they may not know, so i chose the one above to highlight how easily accessible cycling is and how popular it actually is worldwide as it may open a parent's eyes to the different possibilities when thinking about travel, finance and fitness. i kept my campaign's consistency through the use of my font and the textures which i used throughout my three posters.

so, everything's over and done with and i'm fairly happy with the overall outcome (and a lot happier with my work for this project than i have been my last two,) so i'm crossing my fingers that i get a grade that i'll be happy with. only time will tell!

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